Soho House

Hospitality hiring at Soho House runs at serious volume, but each House has its own character: the team, the members, the pace of the floor. Generic text ads flattened all of that into one voice. The result was plenty of applicants, many of them wrong for the venue they'd applied to — recruiters were spending cycles screening people who never should have been in the funnel for that site.

We used Voyse's visual job ad builder to give each House its own template set: faces, spaces, and story beats that matched how that location actually runs. Leaders and teams showed up in the creative so candidates could see who they'd work with, not just read a list of responsibilities.

Because requisitions churn constantly, we connected the whole thing to Greenhouse. New roles inherited the right House treatment automatically when they went live, so TA wasn't hand-formatting hundreds of posts to keep the brand promise honest.

Candidate fit improved tenfold versus the generic-ad period: people arrived already primed on the House they'd applied to, which shortened screening and made interviews more productive. It also sharpened internal understanding of how each venue differs under the same parent brand — not interchangeable roles from site to site.