Schroders

Schroders'corporate brand struggled to attract talent from diverse demographics & socio-economic backgrounds, due to a lack of clear communication about who 'fits'into the world of corporate finance and wealth management.

We created Digital Job Ads, featuring 'day in the life' and 'personal story' content, that informed key points, like most early career employees often didn't have university degrees and ex-Forces personnel had a wealth of valuable and transferable skills.

Job advert engagement increased significantly across the board and some previous targetted hires were now postively re-engaged in the opportunities, as they felt Schroders culture and people resonated well with them.