Kuehne + Nagel

Kuehne + Nagel, a global transport and logistics leader, found that their corporate brand and marketing message, which focused on the large-scale aspects of global logistics such as 'lorries and planes,' failed to resonate with their much-needed Gen Z workforce. This approach did not engage younger job seekers, hindering their recruitment efforts.

We created Visual Job Ads that showcased the micro-cultures of their various departments, featuring 'day in the life' content from team members to highlight the dynamic teams and energy within the company.

Engagement for the 'Freight Account Manager' job ad increased by 56% compared to their traditional text-based adverts, effectively attracting their target demographic.