Case study
The Challenge
Autoglass, the UK's leading windscreen replacement business, struggled to attract female technicians due to the perception of the industry and the organization as male-dominated.
Our Solution
We created Visual Job Ads with targeted content, showcasing Autoglass as an excellent employer and using analytics to distribute ads in high female engagement channels.
The Result
Female applications increased by 34% and clearly demonstrated the ability to enhance diversity through targeted recruitment strategies.
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