Jungheinrich

Jungheinrich is a household name in materials handling, but not always in the way that helps hiring. Strong corporate branding doesn't automatically read as “place I'd send my CV” especially for people outside the sector who hadn't pictured themselves in logistics tech. TA needed stories that sounded like real teams and real roles, not just the same corporate gloss repeated across channels.

We stood up internal and external microsites and paired them with visual job ad templates inside Greenhouse, so messaging could be tuned by audience and team without breaking the single pipeline TA runs day to day. Content was structured around what each group needed to say to prospective hires (engineering, field service, HQ, and so on) while still feeling unmistakably Jungheinrich when you landed on a role.

Nothing sat in a side system: applications, tracking, and reporting stayed where the team already worked.

Job ad sharing rose 245%, engagement 65%, and attraction of underrepresented candidates 45% — the kind of shift you see when people actually recognise themselves in the ad before they click apply, rather than bouncing after a generic stock shot and a job title.