Mercedes F1 struggled to attract female talent to their Tech & Appllied Sciences divisions. Their corporate brand, while strong, did not reflect the division's micro-cultures.
Our SolutionVoyse created Digital Job Ads for 17 hard-to-fill positions, featuring personalized video content from hiring managers. These ads highlighted role requirements and the unique cultures within the two Mercedes F1 divisions, and were distributed across multiple channels.
The ResultFemale engagement increased by 43%, and engagement with underrepresented groups rose by 32%. Monthly analytics enabled continuous improvement of campaigns based on traffic source, demographic, and content engagement data.
To learn how Voyse can help transform your candidate experience and attract diverse and specialist talent, book a free demo and let's start the conversation.
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