Case study
The Challenge
Mercedes F1 struggled to attract female talent to their Tech & Applied Sciences divisions. Their corporate brand, while strong, did not reflect the divisions' micro-cultures.
Our Solution
Voyse created Digital Job Ads for 17 hard-to-fill positions, featuring personalised video content from hiring managers. These ads highlighted role requirements and the unique cultures within the two Mercedes F1 divisions, and were distributed across multiple channels.
The Result
Female engagement increased by 43%, and engagement with underrepresented groups rose by 32%. Monthly analytics enabled continuous improvement of campaigns based on traffic source, demographic, and content engagement data.
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